Wednesday, February 10, 2010

Open Your Heart


From The Music Mix Blog (Feb. 2, 2010):

“About 10 months ago, Michel Gondry met West Coast singer-songwriter Mia Doi Todd at a party. “I really fell in love with her music,” he says. “It’s incredibly fragile, personal, and very elevated.” They became friends, and soon Todd penned a new tune, Open Your Heart, that Gondry thought would work perfectly with the color-coordinated choreography he’d been wanting to use.

After signing on to direct the video for Open Your Heart, Gondry went with Todd to scout locations in east Los Angeles. ‘Basically, L.A. is not made for humans. It’s a lot of concrete and cars passing by. It’s very blank, which is a great background to put all these people with colors.’ Next, they cast their stars. ‘I needed a group of people who could move together, but it would have been too affected if they were professional dancers. We found this marching band from Riverside Community College.’ Over three sunny days, Todd and 100 or so marching band members-turned-dancers brought Gondry’s vision to life.”